Become a Dawnbreaker. Make magic, make mischief and
make memories before most have made breakfast.

Become a Dawnbreaker.

The Drinks

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Up&Go is packed with all the protein, calcium and fibre of your typical bowl of cereal and milk...

Our Pledge


Buy our stomach filling breakfast drink here.

Buy Now

Share your early morning adventures with #TheDawnbreakers and join our tribe.

Get involved

Get The Dawnbreakers look. Check out the exclusive collection in our shop.

Take a look


Check out where you can get your hands on a carton of Up&Go.

Gimme, gimme, gimme


Got a question for us? We're all ears. And also eyes etc.

Hey, Up&Go...