Become a Dawnbreaker. Make magic, make mischief and
make memories before most have made breakfast.

Become a Dawnbreaker.

The Drinks

See our range

Up&Go is packed with all the protein, calcium and fibre of your typical bowl of cereal and milk...

Our Pledge


Our mates down under created the world's first breakfast drink back in 1999...

Find out more

Share your early morning adventures with #TheDawnbreakers and join our tribe.

Get involved

Get The Dawnbreakers look. Check out the exclusive collection in our shop.

Take a look


Check out where you can get your hands on a carton of Up&Go.

Gimme, gimme, gimme


Got a question for us? We're all ears. And also eyes etc.

Hey, Up&Go...